Government officials who accompanied Argentine President Alberto Fernandez during his visit to China said that Xiaomi will set up a production base in Tierra del Fuego (Tierra del Fuego).

It is an archipelago at the southernmost tip of mainland South America. Tierra del Fuego is divided between Chile and Argentina, with the latter controlling the eastern half of the main island and the former the western half.

Although the company's announcement will be made in the next 60 days, the official accompanying the president said that the arrival of Xiaomi in Tierra del Fuego is already a fact. In addition, we are talking about multimillion-dollar investments.

This is a rather rare event for the region. Many smartphone manufacturers are setting up factories in China, Thailand, India and other countries. But very few people look towards the South American countries.

The first model with which the company entered the Argentine market was the Redmi Note 10 5G. Its price was about $750, the first batch shipped to this market included 100,000 units.

“Consumers want alternatives and they see Xiaomi as a brand that can give them what they want. The brand itself appreciates the real potential for growth and development that they have in Argentina,” said Juan Pablo Baiardi of Etercor, a former distributor of Xiaomi products.

bbabo.Net